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Google Analytics 4 - Today's data or RealTime Report Using GTM, Google Sheets And Looker Studio

Obtaining today's or real-time data within the Google Analytics 4 (GA4) can be extremely challenging and frustrating. In this article, we'll delve into utilizing Looker Studio and Google Sheets to reconstruct a real-time dashboard. This dashboard will allow access to today's data from transaction (or conversion) reports, as well as insights on users and traffic acquisition.   What Is a Real-time Analytics Dashboard   A real-time dashboard operates by utilizing data collected as it is received in real-time. It serves as an interactive visual report that showcases the most current data, automatically updating itself. The primary objective of a real-time dashboard is to monitor data collection in real-time, assess efficiency, and identify emerging patterns.   Why Create a  Real-time Analytics Dashboard   As an analytics specialist once pointed out, a real-time dashboard necessitates real-time users to make real-time decisions. Firstly, let's briefly explo

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