Google Analytics 4 - Today's data or RealTime Report Using GTM, Google Sheets And Looker Studio
Obtaining today's or real-time data within the Google Analytics 4 (GA4) can be
extremely challenging and frustrating. In this article, we'll delve into
utilizing Looker Studio and Google Sheets to reconstruct a real-time dashboard.
This dashboard will allow access to today's data from transaction (or
conversion) reports, as well as insights on users and traffic acquisition.
What Is a Real-time Analytics Dashboard
A real-time dashboard
operates by utilizing data collected as it is received in real-time. It serves
as an interactive visual report that showcases the most current data,
automatically updating itself. The primary objective of a real-time dashboard
is to monitor data collection in real-time, assess efficiency, and identify
emerging patterns.
Why Create a Real-time Analytics Dashboard
As an analytics specialist
once pointed out, a real-time dashboard necessitates real-time users to make
real-time decisions.
Firstly, let's briefly
explore some of the benefits of having a Google Analytics real-time dashboard
before delving into its limitations.
- Following a website analytics
implementation, a GA4 dashboard that reports data as it's collected proves
invaluable for monitoring various aspects.
- With a real-time GA4 report, you
can proactively identify and address issues or capitalize on opportunities
as they arise.
- This approach facilitates the
monitoring of crucial business KPIs essential for driving growth.
If your business requires
real-time reporting of Google Analytics data, here are some limitations of GA4
real-time reporting that may prompt you to consider utilizing Google Sheets and
Looker Studio to address these challenges:
- Limitation in data availability
in GA4 real-time analytics report:
The GA4 real-time report only provides data from the last 30 minutes,
making it impossible to access data beyond this timeframe.
- Data freshness issues: There can be several minutes of delay in the
data presented in the GA4 real-time report due to processing delays and
latency issues.
Our Solution
In today's hyperconnected digital landscape, businesses rely on real-time
data to swiftly make informed decisions. Monitoring purchases as they occur
provides invaluable insights into customer behavior, revenue trends, and
marketing effectiveness.
With the integration of Google Sheets, Apps Script, Google Tag Manager,
and Looker Studio, setting up a seamless system for real-time purchase and user
tracking becomes achievable.
How We Do It
- Google Tag Manager Integration: Using GA4
data layers, we send information such as purchases, transaction IDs,
transaction value, and traffic channels, automatically passing them to
Google Sheets when a purchase event occurs.
- Google Sheets: Google Sheets serves as the
foundational tool for organizing and storing transactional and traffic
data. Using Apps Script bridges the gap between Google Sheets and Google
Tag Manager, enabling automation and real-time data processing. Separate
deployments are created for handling real-time transactions and user
traffic data, ensuring optimal functionality.
- Google Looker Studio Visualization: Data
visualization is key to extracting actionable insights from transactional
and traffic data. Google Looker Studio offers a user-friendly platform for
creating visually appealing reports and dashboards. By linking the Looker
Studio report to the Google Sheets database, users can gain a
comprehensive understanding of purchase trends, user behavior, and revenue
performance.
- Google Looker Studio Visualization: Data
visualization is key to extracting actionable insights from transactional
and traffic data. Google Looker Studio offers a user-friendly platform for
creating visually appealing reports and dashboards. By linking the Looker
Studio report to the Google Sheets database, users can gain a
comprehensive understanding of purchase trends, user behavior, and revenue
performance.
Benefits of Real-Time Purchase Tracking
Implementing a real-time tracking system offers numerous
benefits for businesses:
·
Timely Decision-Making:
Instant access to transactional data enables businesses to make informed
decisions promptly, such as adjusting marketing strategies or inventory
management.
·
Enhanced Customer
Insights: Analyzing real-time transaction data provides deeper insights into
customer behavior, preferences, and purchasing patterns, enabling targeted
marketing campaigns and personalized customer experiences.
·
Revenue Optimization:
Identifying trends and anomalies in real-time transaction data empowers
businesses to optimize pricing strategies, identify revenue opportunities, and
minimize revenue leakage.
Looker Studio - Preview:
https://lookerstudio.google.com/s/qGR6jsIcOHA
Google sheet - Preview:
https://docs.google.com/spreadsheets/d/1mHI5hRsEpNOyhIlqTbnT3SSK5VlwanHxyWOQ8mKh2-4/
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Ready to harness the potential of real-time reporting?
Reach out to us today, and let's work together to implement
this powerful solution tailored to your needs.
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